KINGDOMS OF AMALUR: re-reckoning

Re-igniting a cult classic’s passionate fanbase

THE mission

Cult RPG Kingdoms of Amalur returned in fully remastered form as Kingdoms of Amalur: Re-Reckoning. Releasing in a packed September 2020, in the wake of several huge action-adventure titles, the game needed a moment to cut through the noise and speak directly to fantasy fans.

THE CAmpaign

As part of the team at Arena Media UK, I devised a single piece that would stand out from regular gaming content while still being relevant, entertaining and informative to our target audience.

Starting with the basic idea of “bringing a weapon from the game to life”, I searched for a partner who had a proven fantasy gaming audience and could deliver high production value with great viewership.

The team at AWE Me delivered on this and far more. A video following the blacksmithing process (and the all-important watermelon test) acted as the campaign’s core, linking to the game with relevant, non-intrusive game footage. The team bolstered viewership with social posts teasing the upcoming video, maximing engagement when it finally released.

THE RESULTS

To date, the Dragonfang video has driven over 638,000 views and 1,800 comments as an evergreen piece of content, with the majority achieved across Re-Reckoning’s launch period.

For the finishing touch on this unique content piece, I coordinated with the team at AWE Me to deliver the sword to THQ Nordic Vienna HQ, where it took pride of place in the merch store’s window, enticing members of the public in all its steely glory.